Although mobile phone companies intend to use OLED instead of LCD in the future, OLED display still has some problem.
Burn-in happens when a persistent part of the image on-screen -- navigation buttons on a phone, or a channel logo, news ticker or a scoreboard on a TV, for example -- remains as a ghostly background no matter what else appears on-screen.
Ultimately, the dilemma is this: All organic light-emitting diode (OLED) screens can burn-in, and from everything we know, they're more susceptible than standard liquid crystal displays (LCD). But those same OLED screens produce better image quality than LCD.
OLED screens which Rtings is running at a low brightness or without showing content for any extended amount of time that has static image elements are running beyond 5,000 hours without evidence of permanent burn-in issues.
These qualifications, though, really just tie in with the screen burn avoidance advice provided by the OLED TV brands (more on this presently). So what really catches your eye about the Rtings research is how quickly burn-in could occur if you don’t follow that screen burn advice.
So if the fear of the mere possibility of burn-in is your primary concern, the decision is simple: buy an LCD-based display instead. But know that you're sacrificing the best picture quality that money can buy.
All things considered, however, burn-in shouldn't be a problem for most people. From all of the evidence we've seen, burn-in is typically caused by leaving a single, static image element, like a channel logo, on-screen for a very long time, repeatedly. That's an issue if you keep Fox News, ESPN or MSNBC on-screen for multiple hours every day and don't watch enough other programming, for example. But as long as you vary what's displayed, chances are you'll never experience burn-in.
What do you consider of OLED’s burn-in problem? Would you like to prefer OLED mobile phone?